THE LIONS CONSULTING

We help you to raise your brand and
your sales through a real
tailor-made strategy.

Our main role is to listen, guide, and help you to decide what is the best options for your goals; Then set up a powerful strategy, and define the path for your success as a model, with a mix of branding and marketing actions designed to be followed by your team or by an outsourcing agency, with a profile more focused on execution and monthly management, that doesn’t necessarily need to have a high-level profile, especially because you can always count on our support.

We can help you with an improvement on your online channels, a complete audit, a re-design, and re-position of your brand or a whole new brand from scratch, with a powerful and straightforward strategy to gain brand awareness, win over your customers, and scale your profit.

Our main role is to listen, guide, and help you to decide what is the best options for your goals; Then set up a powerful strategy, and define the path for your success as a model, with a mix of branding and marketing actions designed to be followed by your team or by an outsourcing agency, with a profile more focused on execution and monthly management, that doesn’t necessarily need to have a high-level profile, especially because you can always count on our support.

We can help you with an improvement on your online channels, a complete audit, a re-design, and re-position of your brand or a whole new brand from scratch, with a powerful and straightforward strategy to gain brand awareness, win over your customers, and scale your profit.

OUR SERVICES

It all starts here. Before any action, we first do a detailed study of your company, clients, competition, and your sector on the Internet. Then we think about how we can transform your business. Based on this, we design a tailored strategy to achieve your goals.
The result is a complete roadmap for success.

When it comes to conversion, sales funnels and landing pages took the place of websites.

A good funnel allows you to conquer new leads by adding value and attracting their interest, creating a relationship where people learn about you, trust your business, and finally convert.

The funnel allows us to attract users who are not in the purchase phase yet, especially for high ticket products and rational purchases.

We design and create your funnel and combine it with automation, which allows us to scale your sales and results.

A social ad campaign is a great way to highly target and segment your audience, and supported by a good strategy, it can reach the right people at the right moment.

Its power can be multiplicated if it is effectively combined with a Google Ads campaign. One media catches users interested in your product or service, sending them to a channel where they can learn more about your offer. The other media pushes them to make a purchase decision through a remarketing campaign.

In search engine marketing (SEM), you offer something that the user is looking for, so you can go straight to the point. The campaigns must be very well segmented to provide a relevant solution for each user’s needs. It is recommended especially for products or services that your audience already knows, and they used to Google it.

For us, effective advertising must have some essential principles: It must be disruptive and creative to stand out from the competition; it must have a great persuasive copy; stay consistent to the core of your brand; be well-targeted; speak the audience language; have just one selling point that best sells the benefits of your offer and an actionable Call-to-Action.

At last, an ad is not a single piece, and it has to be part of an overall marketing strategy and be integrated with your business goals.

For a sales landing page to be effective, it needs to have certain characteristics: First of all, it is essential to attract attention. Second, curiosity and interest for the user to continue reading.

It is important first to try to seduce the user, gain her trust and then convince him. For that, we apply various strategies such as authority building, social proof, objection breaking, real scarcity, etc.

A good sales message connects with the target. It makes it straightforward for who it is and for whom it is not, creates expectations, and promises a transformation, making clear the benefits and value proposition of the service or product.

Finally, the message, the design, and the structure must be synchronized and optimized for the conversion.

Copy is a crucial piece of any campaign. It must have a clear goal and be part of a larger communication strategy; also, be aligned with the brand personality, values, tone, and language of communication; But above all, it must add value to the interlocutor and speak their language to connect.

For a marketing purpose, it doesn’t matter if it is a text of an ad, a website, a post, a video script, or a storytelling script; it has to go straight to the point, be concise and objective, and not make the reader lose time or interest.

We write your copies to attract attention persuasively, considering when it is time to be emotional or rational, using mental triggers suitable for creating value, passing trust, connecting, conquering, and encouraging positive action.

Our main objective in social media is to increase the strength and visibility of your brand, connect with your audience and bring qualified traffic to your owned media channels and then transform it into customers and retain them.

We define a strategy for your company that becomes tangible in a complete social media plan and that works as a guide with all the instructions and actions to be carried out so that any community manager can follow.

For this, we first understand the essence of your business, your audience, and your competition. Then we choose the most appropriate media, define the strategy and objectives, and create a content plan.

In the plan, we analyze the situation, internal, external, and swot; we analyze your competition and benchmark. We also study your target audience and define your buyer persona.

In the next step, we choose the most suitable social media and develop a segmented strategy for each one, define the objectives, and design a funnel with the actions of each stage.

We move on to your brand strategy, defining your brand personality, brand territories, social media voice (character, tone, purpose, and language), brand positioning, core messages, and the value proposition.

Finally, we set up an action plan with a social media team workflow, a customer support plan, content mix, content plan, shooting propose, publications frequency, prominent hashtags, editorial calendar, partnerships, co-marketing actions, etc. Depending on your business and sector, we design a crisis plan with an action protocol.

The result is a complete guide to have a professional and effective online presence, helping to take your company to another level.

For digital product launches, please take a look at our Rough Diamond Partnership Program.

There are many definitions of what is branding and often a miss understanding between branding and brand.

To clarify our service, we created our own definition of branding:
“Branding is the process of giving meaning to an organization, company, service or product by creating and managing the assets and actions that shape the perception of a brand in stakeholders minds, aligned with the brand promises and values, intending to stand out in the market, build trust, credibility, relationship, and loyalty.” Roberto Penadés.

A branding strategy is a long-term plan, and its primary outcome is the identification and preference of your brand by consumers.

To develop a successful branding strategy, we first study and understand your goals, your target, and your competitors, then run a brand audit to check or define (in case you have a new brand) your brand core: visual identity, brand design, personality, position, purpose, vision, mission, values, voice, value proposition, core message, and story. If your company has multiple brands, we may consider a brand architecture framework and a brand portfolio strategy too.

These concepts are most of the time underestimated or not well applied. But if you want to connect with your customer, you must have a strong personality, consistent with what you say and especially what you do, because most of the time, our actions speak louder than our words. It is the only way to build trust and loyalty.

In the process, it’s essential to define the brand territories, principal partners, and brand ambassadors.

The next step is to review all the digital and physical touchpoints and set up a strategy to build brand awareness, stand you out in the market and engage potential consumers. The best way to achieve these goals is through differentiation.

You only have one opportunity to make a good first impression and this moment is through design. Your image silently communicates who you are.

We make sure that your design transmits your personality and your values, generates trust, credibility and stands out from your competitors.

Finally, we integrate design effectively with strategy and marketing, directly enhancing the most important intangible assets of your brand: value, credibility and uniqueness.

A good website is much more than a beautiful design and flawless programming. First, we create a strategy, define what we want to communicate, and structure the information hierarchy logically and clearly, so that navigation is easy and intuitive.

Each web section must have a specific objective and express what we expect the user to feel, perceive and do.

If it is a website more focused on branding, we prioritize creativity and design as we seek to generate emotion and a high perception of brand value. For this, we look for unique content with a disruptive design and powerful and short texts.

When the goal is conversion, the content must be available based on user behavior and search preferences. For this, we carry out an exhaustive study of keywords and trends in the sector.

Lastly, the design and text must convey the values and personality of the brand.

BX is all the sensations, feelings, emotions, thoughts, and perceptions that people encounter when interacting with your brand.

It is about creating experiences that connect and engage with consumers to become memorable to them. It is essential for a brand to stand out, attract positive attention, and build brand awareness and loyalty.

We help you idealize meaningful experiences from a creative and emotional perspective that connect with consumers and bring them into a lasting and meaningful relationship with your brand.

Branded content is content produced by a brand that seeks to generate added value for the user, usually in the form of entertainment, information, or educational content. The intention is to create something that people really want to consume and, in most cases, are even willing to pay for it.

It is essential to produce content related to your brand territories and values to associate with your brand.

It is a great way to promote your brand as it is not invasive, generates an emotional connection, improves your brand positioning, and generates engagement and loyalty.

We help you idealize and design a branded content strategy to generate conversation and notoriety around your brand.
* Don’t mix it with Product Placement

Video communicates much more than an image or text and is currently the preferred content format for users.

The video must be an integrated piece with the other actions of your communication strategy. It should convey the values and essence of your brand, and it is important to define why, what, and how it will be used.

We focus on videos that cause impact and generate feelings, with the primary objective is to raise brand awareness and make your brand memorable.

We produce videos for the presentation of your business, products and services, videos focused on branding for your website or an advertising campaign, videos for b2b prospecting meetings that can replace a slide show, storytelling, anniversary campaigns, sustainability actions, corporate videos of human resources to attract talents, etc.

OUR 3 pillars

1

strategy

Every move must have a strong reason why, focused on your outcome and in synergy with all actions. Otherwise is waste of time and money.

2

CREATIVITY

To set you apart from your competition, generate impact, and make your name strong and recognised.

3

RETURN ON INVESTMENT

Make your investment very profitable. In the end, it is about business.

OUR PROCESS

First we want to understand your marketplace, your competitors, and the needs and motivations of your target, to connect and generate value for them, through the right message and a strong and unique value proposition, developing an integrated a coherent strategy according to your goals.

The next step is take action!

Once we execute the strategy, we enter in the never ending golden circle: Apply, Measure, Learn, Improve.

1

Situation Analisys

  • Audit
  • Research
  • Benchmarking
  • Briefing

2

Goals

  • Vision definition
  • Business goals alignment
  • SMART goals set
  • KPIs set

3

strategy

  • Targeting and segmentation
  • Pain identification
  • Marketplace Opportunities
  • Value Proposition
  • Channels selection
  • Brand strategy
  • Engagement&content strategy
  • Sales funnel strategy
  • Promotion strategy

4

ACTION

  • Digital roadmap
  • Action plan
  • Implementation schedule
  • Leads&customers acquisition

5

Measure & Learn

  • KPIs
  • Engagement
  • Qualitative feedback
  • Evaluation of best and worst results

6

IMPROVEMENT

  • Optimisation
  • A/B tests
  • Adaptation
  • Correct course
  • Prioritise actions
  • Continuous improvement
  • 1

  • 2

  • 3

  • 4

  • 5

  • 6

Situation Analisys

  • Audit
  • Research
  • Benchmarking
  • Briefing
TESTIMONIAL

You may have to set up a whole website just for this! I could go on and on, I can only imagine how everyone else will rave about you two roaring beasts of strategic creations!

PATRICIA Sagarmínaga

MARKETING DIRECTOR AM FRESH / GLOBAL

“In 8 years we have gone from being a company of 2 workers to being the largest receptive tourism agency in Rio de Janeiro. Roberto and Maru were with us from the beginning and were undoubtedly a key part in this growth. They are very efficient and objective. It’s a privilege for me to work with Creative Lions”.

DIEGO PENADES

CEO ERIO MAXIMO / BRAZIL

“As a growing design agency based in Australia, Hatched needed a rebrand and a new website to help facilitate our growth and engage with a larger audience in a meaningful, creative and playful way. Creative Lions delivered this and more. Maru’s design process is incredibly empathetic, deliberate and fun. She first sought to clearly understand our business, objectives and what we considered fundamental to our brand. She then brought it to life through an engaging and fun process. Her collaborative style ensures that not only are you left with your project goals achieved, but the experience is a memorable one.”

Timothy O'Brien

CEO HATCHED / AUSTRALIA

“Wir waren beeindruckt, wie schnell Maru unseren Auftrag verstanden hat und so schnell und genau auf unsere Ziele hingearbeitet hat. Wir haben es auch sehr geschätzt, dass uns bei jedem Processschritt Optionen angeboten wurden, die uns die Möglichkeit gaben, gemeinsam zu gestalten und einige neue Ideen zu generieren, die wir selbst nicht in Betracht gezogen hatten.
Gerig Design AG und die Lizenznehmer von softlit freuen sich über das Logo, welches maru für uns entwickelt hat, und wir empfehlen sie gerne weiter.
Ein professionelles Logo ist von hohem Wert für alle Marketing und Kommunikationsaktivitäten.”

THOMAS GERIG

CEO SOFTLIT / Switzerland

“Creative Lions has done a very good and complete job for our company. UX is about being able to combine simplicity , beauty and practicality. Creative Lions has been able to achieve those elements in our app, we are very happy also with the speed and professionalism the team has handled our project. I would recommend their work for sure”

MARIO AGUILERA

FOUNDER TESPACK / FINLANd

“Creative Lions has made all the digital marketing strategy and visual design from Pinada’s projects.They are fully committed to understanding the users, and also attracting new leads. We are very happy with their work”.

IKER MARCAIDE

FOUNDER LA PINADA / SPAIN

For years I had the pleasure to work and grow with Maru. As a functional-thinking Swiss Software-Guy, Maru helped me to understand what design means. She brought a fresh, artistic, and colorful way of thinking into our company.
Today, Maru does not design logos anymore for us. Today, she challenges me on the most fundamental concept of how we communicate. It was a real pleasure to see how Maru developed from the fantastic Designer she was back then to the impressive conceptual Creative Director she is today.
As you can imagine, I highly recommend working with Maru

DANIEL NIKLAUS

FOUNDER NETLIVE / Switzerland

Maru is as great a human being as an accomplished design project director. She knows how to lead a complex decentralised project while remaining authentic and truly concerned by the quality of the relationship. She always goes the extra mile and will deliver wonders for your company to shine like a lion.

DAVID MARTIN

Finances director EUFORIA / Switzerland

Are you ready?
This is how we start:

Are you ready?
This is how we start:

1. Free MEETING

It’s almost a consultancy. We want to listen to you and know what are your needs and goals to design the best solution for you.

2. Proposal

We present a customised solution based on your goals, without any compromise.

3. Briefing

Once the proposal is accepted, we work on the briefing together to start achieve your goals.

  • 01Free meeting

  • 02Proposal

  • 03Briefing

It’s almost a consultancy. We want to listen to you and know what are your needs and goals to design the best solution for you.

We present a customised solution based on your goals, without any compromise.

Once the proposal is accepted, we work on the briefing together to start achieve your goals.

READY TO ROAR?

Request a free and no-obligation online consultation and find out how we can work together to achieve your goals.