A TRUE STORY OF LOVE,
WORK, DREAMS AND
ACHIEVEMENTS.

A TRUE STORY OF LOVE,
WORK, DREAMS AND
ACHIEVEMENTS.

We are a couple with more than 20 years of experience in branding, advertising and marketing – two passionate people who complement each other on professional and personal levels.

THE LIONS

"Everything is about Courage"
Maru Cruz

NO BULLSHIT

In all the projects we work on, we give our really best, focused on efficiency and result, always looking for high quality, creativity, and personalization.

Every strategy, movement and effort that we do, must have a meaning and a strong reason why. Otherwise is waste of time and money.

WHY US

  • 20+ years of experience
  • Integral and tailor-made solutions
  • Clients in 10+ different countries
  • Client-centric mindset
  • 200+ projects completed
  • Strategy, creative and result focus

Profile of our clients:

We have 3 main services with different targets each one:

1

Consulting Services

Mainly for medium and big companies from different sectors and countries.

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2

The Lions Workshop

For entrepreneurs, small business owners, and marketing directors of large companies.

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3

Rough Diamond Partnership Program

Focus on helping liberal professionals that want to have an extra and scalable income.

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  • 01. Consulting Services
  • 02. The Lions Workshop
  • 03. Rough Diamond Partnership Program
“Our client’s project is our project, their success is our success.
We look after them, we fight side by side, we aim the
same goal and we walk in the same direction”
Roberto Penadés

THE LIONS

THE COURAGEOUS

MARU CRUZ
BRANDING & CREATIVE DIRECTION
STRENGTHS: CREATIVITY AND COMMITMENT

Maru Cruz is a Creative Director an active speaker with more than 15 years of experience. Her extensive education includes a Degree in Graphic Design, Art Direction & Creative Advertising, a Master’s Degree in Design & Illustration (Polytechnic University of Valencia) and more recently, she studied branding at Parsons School of Design in New York.

During her career, she has developed and participated in several initiatives, highlighting the #CourageMethod and the “Global Creative Labs” that seeks to exchange experiences between designers from different parts of the world as a source of inspiration and learning.

Maru actually helps small and large brands from different countries to stand out from a creative and disruptive perspective.

A dynamic, nonconformist person and a fighter who always gives 120% in everything she does.

THE STRATEGIST

ROBERTO PENADÉS
MARKETING & BRANDING STRATEGY
STRENGTHS: STRATEGY AND PLANNING

Roberto is a Marketing & Business Consultant, College Degree in Advertising and Master’s Degree in Digital Marketing with more than 20 years of experience helping small and large companies from different sectors and countries to boost their businesses, and to position their brands online and offline.

During his carrer he cross over the different areas of marketing like online advertising highlighting a Top 5% Google Ads Performance Certificate, social media management, content production, marketing automation and funnel marketing strategy.

Roberto is also a copywriter who understands the consumer’s nature and the mechanisms to capture their attention and wake up the interests and motivations that lead them to take action.

As a real visionary in love with life, his family and his work, he puts enthusiasm and dedication into everything he does.

The Lions

MARU CRUZ

THE COURAGEOUS

BRANDING & CREATIVE DIRECTION
STRENGTHS: CREATIVITY AND COMMITMENT

Maru Cruz is a Creative Director an active speaker with more than 15 years of experience.

ROBERTO PENADÉS

THE STRATEGIST

MARKETING & BRANDING STRATEGY
STRENGTHS: STRATEGY AND PLANNING

Roberto is a Marketing & Business Consultant, College Degree in Advertising and MasterR

TESTIMONIAL

You may have to set up a whole website just for this! I could go on and on, I can only imagine how everyone else will rave about you two roaring beasts of strategic creations!

PATRICIA Sagarmínaga

MARKETING DIRECTOR AM FRESH / GLOBAL

“In 8 years we have gone from being a company of 2 workers to being the largest receptive tourism agency in Rio de Janeiro. Roberto and Maru were with us from the beginning and were undoubtedly a key part in this growth. They are very efficient and objective. It’s a privilege for me to work with Creative Lions”.

DIEGO PENADES

CEO ERIO MAXIMO / BRAZIL

“As a growing design agency based in Australia, Hatched needed a rebrand and a new website to help facilitate our growth and engage with a larger audience in a meaningful, creative and playful way. Creative Lions delivered this and more. Maru’s design process is incredibly empathetic, deliberate and fun. She first sought to clearly understand our business, objectives and what we considered fundamental to our brand. She then brought it to life through an engaging and fun process. Her collaborative style ensures that not only are you left with your project goals achieved, but the experience is a memorable one.”

Timothy O'Brien

CEO HATCHED / AUSTRALIA

“Wir waren beeindruckt, wie schnell Maru unseren Auftrag verstanden hat und so schnell und genau auf unsere Ziele hingearbeitet hat. Wir haben es auch sehr geschätzt, dass uns bei jedem Processschritt Optionen angeboten wurden, die uns die Möglichkeit gaben, gemeinsam zu gestalten und einige neue Ideen zu generieren, die wir selbst nicht in Betracht gezogen hatten.
Gerig Design AG und die Lizenznehmer von softlit freuen sich über das Logo, welches maru für uns entwickelt hat, und wir empfehlen sie gerne weiter.
Ein professionelles Logo ist von hohem Wert für alle Marketing und Kommunikationsaktivitäten.”

THOMAS GERIG

CEO SOFTLIT / Switzerland

“Creative Lions has done a very good and complete job for our company. UX is about being able to combine simplicity , beauty and practicality. Creative Lions has been able to achieve those elements in our app, we are very happy also with the speed and professionalism the team has handled our project. I would recommend their work for sure”

MARIO AGUILERA

FOUNDER TESPACK / FINLANd

“Creative Lions has made all the digital marketing strategy and visual design from Pinada’s projects.They are fully committed to understanding the users, and also attracting new leads. We are very happy with their work”.

IKER MARCAIDE

FOUNDER LA PINADA / SPAIN

For years I had the pleasure to work and grow with Maru. As a functional-thinking Swiss Software-Guy, Maru helped me to understand what design means. She brought a fresh, artistic, and colorful way of thinking into our company.
Today, Maru does not design logos anymore for us. Today, she challenges me on the most fundamental concept of how we communicate. It was a real pleasure to see how Maru developed from the fantastic Designer she was back then to the impressive conceptual Creative Director she is today.
As you can imagine, I highly recommend working with Maru

DANIEL NIKLAUS

FOUNDER NETLIVE / Switzerland

Maru is as great a human being as an accomplished design project director. She knows how to lead a complex decentralised project while remaining authentic and truly concerned by the quality of the relationship. She always goes the extra mile and will deliver wonders for your company to shine like a lion.

DAVID MARTIN

Finances director EUFORIA / Switzerland